August 12, 2009

NEW FROM SERFONTAINE... ;)

Mik Serfontaine believes that women should never have to choose between sexy and comfortable. Serfontaine jeans are both edgy and sophisticated with an amazing fit and revolutionary fabric technologly. Made with a specially-developed lycra called elasterell, which helps the jeans to keep their shape while maximizing comfort and offering the most flattering fits on the denim market today. "We've taken the same technology from activewear like leggings, but kept the look of really great jeans" says co-owner and designer Mik Serfontaine.

NO PEEP SHOWS
With Serfontaine's contoured waistbands, you won't have to worry about bend-over wardrobe malfunctions.

INVISIBLE SEAMS
Barely detectable seams make Serfontaine denim ultra-slimming and highly flattering on a range of body types.

SERIOUSLY SLIMMING
Serfontaine's new lycra technology works like a body-shaper, holding everything in place and providing the best possible fit and comfort.

Made in California "The spiritual birthplace of the jean," these jeans feature Mik Serfontaine's signature snake detail buttons. Pair these adorable jeans with any wedge to achieve that legs-for-days look. Or, throw on your favorite comfy flats for a day look. With a shorter inseam, these jeans feature a gold zipper detail at the ankle. They're made for a woman's body and they're simply divine!



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